SERVICES:
BRANDING
Agency Partner:
Cayenne Creative
Role:
Art Director / Designer
ElàMar Med Spa
Skin, Light, and Care
Approach
Finished signage in the ElàMar lobby.
The logotype was treated as an extension of the client experience. Its rounded forms and subtle contrast create a sense of ease, while the accent in the name adds a small moment of distinction.
A logotype that feels elevated in the beauty space while still carrying a sense of warmth and approachability.
Design
The logotype does not try to overpower the imagery or the experience around it. It settles into the world of the brand with confidence, allowing skin, texture, and atmosphere to carry the emotion. In application, the logotype feels personal and polished, giving ElàMar a visual voice that is both gentle and distinct.
The final logotype gives ElàMar a calm, recognizable presence that feels closely connected to the feeling of the brand.