Creative Director

The Mercedes-Benz logo on a black background with a wavy adot grid to represent sound waves.

VIEW PROJECT

The Mercedes-Benz logo on a black background with a wavy adot grid to represent sound waves.

VIEW PROJECT

SERVICES:

OOH ADVERTISING

Agency Partner:

Cayenne Creative

Role:

Creative Director / Designer

Mercedes-Benz

The Amphitheater

An out-of-home campaign introducing the Mercedes-Benz Amphitheater rebrand across Tuscaloosa.

An out-of-home campaign introducing the Mercedes-Benz Amphitheater rebrand across Tuscaloosa.
A black and white billboard advertising the Mercedes-Benz Amphitheater that features a crowd of people enjoying a concert with the copy like "This Mercedes-Benz seats 7,470."

Approach

The Mercedes-Benz Amphitheater logo.

Mercedes-Benz Amphitheater logo developed by Cayenne Creative

Mercedes-Benz’s naming of the Tuscaloosa Amphitheater marked a visible shift for one of the city’s most recognized entertainment venues. The campaign needed to introduce the new name quickly and confidently across public space, while making the transition feel natural to the community.

The campaign needed to make a familiar venue feel newly elevated while honoring Mercedes-Benz’s long-standing connection to Tuscaloosa.

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