Creative Director

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SERVICES:

OOH ADVERTISING

Agency Partner:

Cayenne Creative

Role:

Creative Director / Designer

Mercedes-Benz

The Amphitheater

An out-of-home campaign introducing the Mercedes-Benz Amphitheater rebrand across Tuscaloosa.

An out-of-home campaign introducing the Mercedes-Benz Amphitheater rebrand across Tuscaloosa.

Approach

Mercedes-Benz Amphitheater logo developed by Cayenne Creative

Mercedes-Benz’s naming of the Tuscaloosa Amphitheater marked a visible shift for one of the city’s most recognized entertainment venues. The campaign needed to introduce the new name quickly and confidently across public space, while making the transition feel natural to the community.

The campaign needed to make a familiar venue feel newly elevated while honoring Mercedes-Benz’s long-standing connection to Tuscaloosa.

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