Creative Director

A photo of a construction workers in a boom lift working on the metal frame of a building.

VIEW PROJECT

A photo of a construction workers in a boom lift working on the metal frame of a building.

VIEW PROJECT

SERVICES:

WEBSITE DESIGN

Agency Partner:

Cayenne Creative

Role:

Creative Director / Designer

Brasfield & Gorrie

Equipment and Supply

A digital rental experience designed for workers who need the right equipment without slowing down the job.

A digital rental experience designed for workers who need the right equipment without slowing down the job.
The above-the-fold design of the Brasfield & Gorrie Equipment and Supply website. The design features an image with a bulldozer, site navigation and other design details.

The Brief

The Brief

Brasfield & Gorrie Equipment and Supply needed a website that could make a large rental inventory easier to understand, search, and request.

Brasfield & Gorrie Equipment and Supply needed a website that could make a large rental inventory easier to understand, search, and request.

The project centered on turning a practical service into a clear digital experience. Contractors and project teams come to the site with a specific need, so the design had to reduce friction from the first visit. The goal was to create a website that felt organized and ready to support contractors.

A photo collage of a new building and a silhouette of construction workers.

Approach

Wireframes of the Brasfield & Gorrie equipment and supply website.

Wireframes of the B&G Equipment and Supply Website

The direction focused on clarity first, giving users a faster path from equipment category to quote request.

The site was approached as a working tool rather than a brochure. Each page needed to help the user move with confidence, whether they were browsing by category or looking for a specific machine. Strong photography gives scale to the equipment, while the interface keeps the experience grounded.

The above-the-fold design for the Careers page of the Brasfield & Gorrie Equipment and Supply website. It features a group of construction workers as the background image, the site navigation and other design details.

Design

Efficient

Efficient

Clear

Clear

Consistent

Consistent

Built to keep the job moving. From product browsing to quote requests, the site supports the way customers move when they already know the job cannot wait.

The design creates confidence through structure. Large equipment imagery brings the scale of the work forward, while the page layouts keep the experience simple enough for quick decisions.

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