Creative Director

A photo of a woman layin in a chair wearing soft knitted clothing.

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A photo of a woman layin in a chair wearing soft knitted clothing.

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SERVICES:

BRANDING

Role:

Creative Director / Designer

Montrose Hall

Farm to Closet

A mark that feels like a doorway into something warm.

A mark that feels like a doorway into something warm.
The Montrose Hall logo mark on a tan background.

The Brief

The Brief

Montrose Hall needed an identity that could carry the intimacy of knitwear while giving the brand a sense of structure and permanence.

Montrose Hall needed an identity that could carry the intimacy of knitwear while giving the brand a sense of structure and permanence.

The mark gives a sense of entering a quiet interior. The “M” carries the name, while the hidden “H” turns the form into a corridor or doorway. That small architectural gesture gives the brand a sense of shelter, making the identity feel connected to warmth before a product is ever shown.

A photo of a woman sitting in a chair wearing soft knitted clothing.
A photo of a woman sitting in a chair wearing soft knitted clothing.

Cozy confidence, shaped by craft and place.

Cozy confidence, shaped by craft and place.

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