Introduction
A construction equipment website built to make rentals, service, and support easier to access across the Southeast.
Client
Brasfield & Gorrie
Services
Web
Agency
Cayenne Creative
Year
2022
The Approach
The direction centered around ease-of-use. Equipment categories were made easy to browse, quote paths stayed visible, and service information was organized around the practical needs of active job sites.
Final Thoughts
A website designed to support real work, where every interaction needs to be useful and direct.
The final site gives B&G Equipment and Supply a digital platform that matches the pace of its customers. Contractors do not come to the site to browse casually. They come with a need, a timeline, and a job to keep moving. The design respects that urgency by making the experience straightforward and task-focused. It brings order to a broad equipment offering while reinforcing the company’s role as a dependable rental partner with deep industry knowledge and a growing regional footprint.
